Innovation Video 3: How to Promote Innovation in Your Business.

here are many methods of promoting innovation in your organization. The research is clear that there are four factors we need to understand and use in our businesses if we are going to be successful innovators.

VideosGuest UserJanuary 9, 2019innovation, Disruption, marketing, Finance, Value, technologyComment

Using the Words ‘Price’, ‘Cost’ and ‘Value’ Interchangeably is a Serious Mistake

An article, Selling Solutions Isn’t Enough, from a recent MIT Sloan Management Review caught my attention. The article is a compelling description of why we must always do the hard work of understanding what our customers --- existing or potential ---- REALLY values from any transaction or interaction.

Article, InsightsGuest UserAugust 23, 2018Insights, Value, Cost, Price, B2B, Defining Value, MIT Comments