Using the Words ‘Price’, ‘Cost’ and ‘Value’ Interchangeably is a Serious Mistake

An article, Selling Solutions Isn’t Enough, from a recent MIT Sloan Management Review caught my attention. The article is a compelling description of why we must always do the hard work of understanding what our customers --- existing or potential ---- REALLY values from any transaction or interaction.

Article, InsightsGuest UserAugust 23, 2018Insights, Value, Cost, Price, B2B, Defining Value, MIT Comments