Here's a really important article from The Guardian about the shifting sands of retail especially (but not exclusively) in rural America. How similar is the situation in rural Canada?
Read MoreAn article, Selling Solutions Isn’t Enough, from a recent MIT Sloan Management Review caught my attention. The article is a compelling description of why we must always do the hard work of understanding what our customers --- existing or potential ---- REALLY values from any transaction or interaction.
Read More