Chipotle is Quietly Staging a Comeback

Here's an insightful article on the impact of digital tech on the prepared food sector.... what I appreciate most about this article is that it shows you what goes on in the customer-facing side of the business (ex. digital orders and fast pickup) as well as on the food prep side (second line and new ways of conveying order info to employees who put the order together). The cross-marketing implications are interesting too (reduction in wait times for walk-ins; marketing value from the digital order pickup shelf).

There's gotta be lots of opportunity for our businesses --- in both the food sector and others --- to develop similar approaches that fit their businesses. The description in this article doesn't look overwhelmingly expensive.... at some point, there'll be an assessment of the impact on the bottom line, and make no mistake, there's an expectation that this new approach will help the company's bottom line.